The COVID-19 pandemic slammed the brakes on every business, big or small. People were barred from moving out of their homes, and face-to-face meetings were out of the question. In such times of crisis, engaging with clients is even more important. But why engage when no one is buying? According to studies, the destructive forceContinue reading
Category: Marketing
-
Why Engaging with Customers Is Important in Times of Crisis?
0 -
Want a Thriving Small Business? Focus on Customer Feedback
0“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos Many business owners sing the ‘customer is king’ tune. But how many of us sing it like we mean it? We all know we should listen to our customers. Your small business probably began because you choseContinue reading
-
How To Track Your Customers With The Help of CRM?
0It is the dream of any small or medium business (SMB) to have a long list of customers in its database. But most companies mismanage when the list starts to grow fast. They do not have a process or system to log all the details and recover them quickly when the customer calls. What theyContinue reading
-
9 Client Retention Strategies and Why CRM Should Be Among Them
0A robust client retention policy is integral to a successful organization’s business strategies. With effective customer retention, businesses can convert one-time clients into long-term loyal patrons who generate repeat business and promote a brand. CRM plays a significant role by establishing a strong, mutually beneficial connection between the sales and customer care teams. Let’s takeContinue reading
-
How to Use Your CRM Solution to Manage Brand Reputation?
0Over 70% of brand managers, irrespective of the company size, consider building the brand image more important than converting sales. But why? Shouldn’t sales be the ultimate target of any company? Well, the answer is yes and no. Consider these numbers – It takes 5 to 7 impressions of a brand for people to rememberContinue reading
-
What Is New Era Of Conversational CRM [A Simple Guide]
0When you contact a company, do you wish to speak to a robotic auto-response system or a human? The answer is simple. Successful businesses understand that all customer relationships are rooted in conversations. In the digital world, the first conversation between a customer and a company is over the internet. Customers want their interaction to beContinue reading
-
Why Customer Relationship Management Metrics Are Important
0Purchasing a CRM solution is one thing and drilling down to the most important metrics is another. Most businesses do not leverage the full power of a CRM solution and do not know which metrics to track. If your sales teams are not entering accurate data into the CRM, the metrics and corresponding insights willContinue reading
-
The Future of CRM in 2022 and Beyond
0Accelerating revenue growth and driving productivity are perhaps the two most important goals of any organization. But we need to look deeper into the details of the factors that make this happen. And this is where a customer relationship management (CRM) system shines out. According to research, 59% of customers consider tailored experiences based onContinue reading
-
CRM In 2022: Key to Customer-Centricity in Business
0The primary goal of a CRM is to deliver an exceptional customer experience. The high-quality data in a Customer Relationship Management (CRM) system makes it possible for the marketing teams to run campaigns that make a high impact. Sales teams have access to the right data that shows which leads have the highest potential forContinue reading