The Best Software Tools for your Small BusinessEditorial Staff
August 2, 2022
Despite having a great product and top-notch service, most small businesses struggle to expand beyond a threshold. Some of the things that draw them back from expansion and cause revenue leakage are –
- Manual and repetitive tasks such as data entry and invoicing.
- The inability to find the right information at the right time causes customer dissatisfaction.
- Inefficient marketing strategies and lack of automation tools.
- Lack of insights on the marketing and sales campaigns.
- Minimal or no monitoring of the website.
- Incompetent HR team or lack of an HR management system.
- Too much documentation to manage.
Due to such issues, small and medium businesses incur losses, lose the leads to the competition, and often shut down.
The Benefits of Using Tech Tools for a Small Business:
Using the power of technology makes a small business resilient to any unexpected contingencies. It also gives a broad view of your business verticals and comprehensive reports for senior management.
With small business tools, you can save money, identify gaps in your product and service quality, and improve your customer service. With affordable cloud-based systems, it is very easy for small businesses to surge ahead of their competition.
The Top Six Tech Tools for Small Businesses:
The top recommendations for the best small business tools are –
#1. Project Management Tools
As your business grows, you need to be ready to manage multiple projects. Doing so in excel sheets is not a good idea if you want efficiency.
Additionally, many clients audit their vendors before awarding the project. Having project management software along with other tools on board will give you that extra edge.
Project management tools can help you create reminders, allocate tasks to the team, track daily progress, and help keep the entire management team on the same platform of understanding.
#2. eSignature Tools
With remote working on the rise, signing contracts and other documents with the clients and vendors in person is not feasible.
Not only is it time-consuming, but also expensive if your team has to travel to the client’s location just to sign a document. As your clients grow, you also sign multiple contracts, which you often review or renew.
Managing all this information in a drive is not a practical option. E-signature tools help you draft, negotiate, and send contracts to your clients and vendors online with a complete track of document history.
The other party can sign the document online and send it back within minutes.
#3. Email Marketing
Reaching out to your clients over email is one of the most powerful ways to engage. Yet, many small businesses lack the expertise or the software support required to run effective email campaigns.
Many companies send blind emails without a mechanism to track end-user engagement. This can make your content irrelevant to the client.
Email Marketing software can help you design standard templates, segment the customer base into buckets, and analyze email engagement. This is very useful in designing email campaigns that are really valuable to the client.
#4. Customer Relationship Management (CRM)
CRM is one of the most essential tools for any small business. If you are still managing your leads and clients in an excel sheet and fumbling for the right information while your client is on a call, you need a CRM at the earliest.
With the help of CRM software for small businesses, you can manage all the touchpoints in a customer’s journey.
You can manage all the social media campaigns, create visual reports for the management, track sales executive performance, and much more from a few simple dashboards.
#5. HR Management
It may not be feasible for a small business to hire a dedicated HR manager. HR management tools are cloud-based and intuitive.
This allows even non-HR staff or management to take care of payroll, employee leaves, shift scheduling, and any important announcements.
#6. Website Monitoring
Tools such as Google Analytics give you a comprehensive view of all activity on your website. This information is valuable as it tells you which pages get the most engagement, which demographics and locations give you the most hits, and many other insights.
Using this information, you can run targeted campaigns to reap the most benefits. While it may seem like an added expenditure, small business tools can save your business tremendous revenue.
This is extremely useful for small businesses that already run on tight budgets. With a minor investment in software tools for small businesses, you can also optimize the time spent on each task and deliver a better customer experience.