Purchasing a CRM solution is one thing and drilling down to the most important metrics is another. Most businesses do not leverage the full power of a CRM solution and do not know which metrics to track. If your sales teams are not entering accurate data into the CRM, the metrics and corresponding insights willContinue reading
Category: Small Business
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Why Customer Relationship Management Metrics Are Important
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So, You Think You Need a New CRM?
0Is your customer data all over the place? Is it challenging to find the record of what an old client specified in a customized order? Is your sales team spending more time filing reports and less time nurturing leads? If these problems sound familiar, then your business is in need of a CRM or CustomerContinue reading
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How To Track Your Customers With The Help of CRM?
0It is the dream of any small or medium business (SMB) to have a long list of customers in its database. But most companies mismanage when the list starts to grow fast. They do not have a process or system to log all the details and recover them quickly when the customer calls. What theyContinue reading
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Customer Lifecycle Management: CLM (A How-To Guide)
0A business, whether big or small, isn’t just about selling the product or service. It also entails encouraging the customers to keep coming back and even advocate your brand to others. That’s how you can ensure business growth. However, after making a sale, often in meeting the sales, marketing, finance, and production KPIs, we forgetContinue reading
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The Future of CRM in 2022 and Beyond
0Accelerating revenue growth and driving productivity are perhaps the two most important goals of any organization. But we need to look deeper into the details of the factors that make this happen. And this is where a customer relationship management (CRM) system shines out. According to research, 59% of customers consider tailored experiences based onContinue reading
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7 Ways CRM Software Helps You Manage Tasks and Workflow
0According to a study, 94% of business professionals prefer one platform over multiple independent ones for workflow management. Maintaining key information in one location allows prioritization of work and focus on the tasks that need immediate attention. Customer Relationship Management (CRM) may help you save time and money by removing superfluous stages in your workflowContinue reading
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How To Use Social Media For Your Brand Or Business
0With over 4.26 billion social media users across all online platforms, social media is vital to marketing these days. Adults are active on different social media platforms for approximately 95 minutes per day, which is a considerable amount of time. During this time, they come across many companies and engage with their content. Businesses haveContinue reading
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How to Use Your CRM Solution to Manage Brand Reputation?
0Over 70% of brand managers, irrespective of the company size, consider building the brand image more important than converting sales. But why? Shouldn’t sales be the ultimate target of any company? Well, the answer is yes and no. Consider these numbers – It takes 5 to 7 impressions of a brand for people to rememberContinue reading
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Why Engaging with Customers Is Important in Times of Crisis?
0The COVID-19 pandemic slammed the brakes on every business, big or small. People were barred from moving out of their homes, and face-to-face meetings were out of the question. In such times of crisis, engaging with clients is even more important. But why engage when no one is buying? According to studies, the destructive forceContinue reading