The need for CRM has increased significantly post the COVID-19 pandemic, as businesses are looking for ways to connect with their customers better. A well-executed CRM solution provides a seamless customer experience across a single integrated platform and increases the organization’s efficiency and productivity. Most companies claim that Customer Relationship Management implementation is critical toContinue reading
Category: Business Strategy
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3 Things To Watch Out For When Implementing A New CRM
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How To Use Social Media For Your Brand Or Business
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With over 4.26 billion social media users across all online platforms, social media is vital to marketing these days. Adults are active on different social media platforms for approximately 95 minutes per day, which is a considerable amount of time. During this time, they come across many companies and engage with their content. Businesses haveContinue reading
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9 Client Retention Strategies and Why CRM Should Be Among Them
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A robust client retention policy is integral to a successful organization’s business strategies. With effective customer retention, businesses can convert one-time clients into long-term loyal patrons who generate repeat business and promote a brand. CRM plays a significant role by establishing a strong, mutually beneficial connection between the sales and customer care teams. Let’s takeContinue reading
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How to Use Your CRM Solution to Manage Brand Reputation?
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Over 70% of brand managers, irrespective of the company size, consider building the brand image more important than converting sales. But why? Shouldn’t sales be the ultimate target of any company? Well, the answer is yes and no. Consider these numbers – It takes 5 to 7 impressions of a brand for people to rememberContinue reading
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7 Ways CRM Software Helps You Manage Tasks and Workflow
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According to a study, 94% of business professionals prefer one platform over multiple independent ones for workflow management. Maintaining key information in one location allows prioritization of work and focus on the tasks that need immediate attention. Customer Relationship Management (CRM) may help you save time and money by removing superfluous stages in your workflowContinue reading
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Customer Lifecycle Management: CLM (A How-To Guide)
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A business, whether big or small, isn’t just about selling the product or service. It also entails encouraging the customers to keep coming back and even advocate your brand to others. That’s how you can ensure business growth. However, after making a sale, often in meeting the sales, marketing, finance, and production KPIs, we forgetContinue reading
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The Future of CRM in 2022 and Beyond
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Accelerating revenue growth and driving productivity are perhaps the two most important goals of any organization. But we need to look deeper into the details of the factors that make this happen. And this is where a customer relationship management (CRM) system shines out. According to research, 59% of customers consider tailored experiences based onContinue reading
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CRM In 2022: Key to Customer-Centricity in Business
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The primary goal of a CRM is to deliver an exceptional customer experience. The high-quality data in a Customer Relationship Management (CRM) system makes it possible for the marketing teams to run campaigns that make a high impact. Sales teams have access to the right data that shows which leads have the highest potential forContinue reading
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A Quick Roadmap to Overcome Marketing Challenges
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Starting a new business is exciting for an entrepreneur. But when the rubber meets the road, it can either turn into absolute suffering or exponential growth. It depends on how you deal with the many challenges, one of which is marketing. Entrepreneurs are already dealing with uncertainty, competition, and cash crunch. For a business to succeed,Continue reading
