To be a small business owner is to wear the hat of a Chief Everything Officer– you need to do just about anything to make your business succeed. One key challenge is reaching and engaging a large customer base. For Small or Medium Businesses (SMBs), that means – Organizing cold, warm, and hot leads. NotContinue reading
Category: CRM
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How Small Businesses Can Serve a Large Customer Base With AI?
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What’s the Difference Between Operational and Analytical CRM?
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CRM has become an omnipresent element of business today. From large conglomerates to home chefs, every business needs the power of CRM to share the right data with the right person at the right time. Each business has unique requirements in line with its growth strategies. Hence, having the right tools becomes vital. CRMs areContinue reading
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9 Client Retention Strategies and Why CRM Should Be Among Them
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A robust client retention policy is integral to a successful organization’s business strategies. With effective customer retention, businesses can convert one-time clients into long-term loyal patrons who generate repeat business and promote a brand. CRM plays a significant role by establishing a strong, mutually beneficial connection between the sales and customer care teams. Let’s takeContinue reading
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What Is New Era Of Conversational CRM [A Simple Guide]
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When you contact a company, do you wish to speak to a robotic auto-response system or a human? The answer is simple. Successful businesses understand that all customer relationships are rooted in conversations. In the digital world, the first conversation between a customer and a company is over the internet. Customers want their interaction to beContinue reading
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Why Customer Relationship Management Metrics Are Important
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Purchasing a CRM solution is one thing and drilling down to the most important metrics is another. Most businesses do not leverage the full power of a CRM solution and do not know which metrics to track. If your sales teams are not entering accurate data into the CRM, the metrics and corresponding insights willContinue reading
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So, You Think You Need a New CRM?
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Is your customer data all over the place? Is it challenging to find the record of what an old client specified in a customized order? Is your sales team spending more time filing reports and less time nurturing leads? If these problems sound familiar, then your business is in need of a CRM or CustomerContinue reading
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How To Track Your Customers With The Help of CRM?
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It is the dream of any small or medium business (SMB) to have a long list of customers in its database. But most companies mismanage when the list starts to grow fast. They do not have a process or system to log all the details and recover them quickly when the customer calls. What theyContinue reading
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Customer Lifecycle Management: CLM (A How-To Guide)
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A business, whether big or small, isn’t just about selling the product or service. It also entails encouraging the customers to keep coming back and even advocate your brand to others. That’s how you can ensure business growth. However, after making a sale, often in meeting the sales, marketing, finance, and production KPIs, we forgetContinue reading
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The Future of CRM in 2022 and Beyond
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Accelerating revenue growth and driving productivity are perhaps the two most important goals of any organization. But we need to look deeper into the details of the factors that make this happen. And this is where a customer relationship management (CRM) system shines out. According to research, 59% of customers consider tailored experiences based onContinue reading
