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5 Social Media Trends for Small & Medium Businesses

Editorial Staff

February 3, 2022

5 Social Media Trends for Small Businesses

2022 saw a significant rise in social media users with a 5% increase to 3.78 billion. As more people become comfortable on social media platforms, 2023 is projected to be even busier with the number of users crossing the 3.96 billion mark.

You know exactly where to turn to get the world’s attention! According to a survey, 76% of marketing specialists revealed their goals for 2022 and upcoming years –

  1.   39% want to increase their brand awareness and reach new markets.
  2.   33% want to focus on fostering loyalty.
  3.   32% are interested in improving customer service and retention.

Small business owners must capitalize on these latest social media trends for their business. These changes happen so rapidly that it takes careful attention to spot them and make the most in terms of brand management and marketing.

If you get on the wagon quick enough, the results can be pretty impressive, and with built-in analytics, you can watch the results in real time.

To help you out, we’ve put together a list of growing social trends in business that you should know about.

5 Social Media Trends for Small & Medium Businesses:

#1. Live Streaming

Live streaming features on social media witnessed a boom with the global restrictions of 2020 – a whopping 99%! From work calls to concerts, everything went live.

Now, it’s normal for people to feel like they’re a part of an event from the comfort of their homes. People want to interact with brands on live video platforms.

The possibility of combining shopping with live streaming on Instagram, Facebook, and Twitter is very real in 2022.

This not only provides a great basis for publishing content for your brand but also acts as an engagement interface with clients.

#2. Stories and Short Videos

These disappearing nuggets of content began with Snapchat and have now successfully been integrated into other networks.

Instagram is one of the leading platforms with over 500 million users of the feature. To make things even more interesting, brand stories have an extremely high completion rate on Instagram.  

The long-form video has taken a back seat. According to a survey, 40% of businesses use short-form videos to sell products and services.

TikTok videos are great for reaching new followers, and Instagram reels work well when you want to connect with existing followers.

Stories are the new content format for a lot of brands. Studies show that videos have a higher finishing rate than pictures. This means that video brand content on stories is a growing trend in social media for businesses.

#3. VR and AR Are Here

Both virtual and augmented realities are growing trends that can provide people with much-needed meaningful virtual interactions and up customer engagement.

These provide highly interactive and immersive experiences that can work well for your brand. Even something as simple as what McDonald’s did with their Spice Zapper filter is a great way to keep clients engaged.

According to a study, AR can improve click-through rates and purchases by over 33%. This medium of purchase will become customers’ preferred choice in 2022.

#4. Delivering Meaningful Content

Even though almost 72% of the United States uses some form of social media, many are ready to delete or block apps and profiles that don’t have anything meaningful to add to their lives.

There is already higher scrutiny on attention-baiting tactics which has caused an outcry for social media platforms to change their strategy and deliver value. Twitter has already announced its plan for new features that will ensure personalization and online safety.

Creating more personalized content will allow people to interact with your brand and ensure that your product or service is relevant to them. 

This engagement comes in the form of content that delivers interesting news, inspiring stories, and of course, interacting with users by listening and responding to them. 

#5. Community, Diversity & Inclusion

The events of 2020 and 2021 highlighted the need for greater engagement with causes, purpose-driven campaigns, and of course, community-based engagement.

People like to feel that they’re a part of something bigger than themselves. Therefore, it’s important to build content around followers who will actively engage with your brand and get people talking about it.

This trend is expected to continue in 2022. Many shoppers today prefer to support brands with an inclusive ethos. Well-informed content and an action plan are the best way to start.

By staying on top of social media trends in business, you can make a significant and lasting impact with your social media campaigns.

What’s great is that there are plenty of social media management solutions for small businesses and rich social media tools to make this a simple process so that your brand can speak for itself.

Frequently Asked Questions:

1. What will be the most popular social media platform for small businesses?

Some of the best social media platforms for growing your business include Facebook (leading in the market), Twitter, Instagram, LinkedIn, YouTube, Pinterest, and TikTok.


2. What’s the best way to grow your social media presence as a small business?

One great way is to use social media integration tools that can connect your media apps and automate your work so that your marketing and client interaction is more efficient and impactful.

How To “Prospur” In Social Media Engagements:

Prospur is the first truly integrated customer relationship management for small businesses. We offer a single platform for all your customer engagement needs at price plans that, for once, are SMB-friendly.

Find out more!

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