To be a small business owner is to wear the hat of a Chief Everything Officer– you need to do just about anything to make your business succeed. One key challenge is reaching and engaging a large customer base. For Small or Medium Businesses (SMBs), that means – Organizing cold, warm, and hot leads. NotContinue reading
Author: Editorial Staff
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How Small Businesses Can Serve a Large Customer Base With AI?
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9 Client Retention Strategies and Why CRM Should Be Among Them
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A robust client retention policy is integral to a successful organization’s business strategies. With effective customer retention, businesses can convert one-time clients into long-term loyal patrons who generate repeat business and promote a brand. CRM plays a significant role by establishing a strong, mutually beneficial connection between the sales and customer care teams. Let’s takeContinue reading
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How to Use Your CRM Solution to Manage Brand Reputation?
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Over 70% of brand managers, irrespective of the company size, consider building the brand image more important than converting sales. But why? Shouldn’t sales be the ultimate target of any company? Well, the answer is yes and no. Consider these numbers – It takes 5 to 7 impressions of a brand for people to rememberContinue reading
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Latest Trends That Your Small Business Need To Look Out For!
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The game-changing year of 2020 made us go through a rollercoaster of uncertain events. Some of the highly affected segments, however, included small businesses all over the world. Many of them had to come up with creative ways and solutions to keep up with the new trends. This mainly included the digitization of their businessContinue reading
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What Is New Era Of Conversational CRM [A Simple Guide]
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When you contact a company, do you wish to speak to a robotic auto-response system or a human? The answer is simple. Successful businesses understand that all customer relationships are rooted in conversations. In the digital world, the first conversation between a customer and a company is over the internet. Customers want their interaction to beContinue reading
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Why Customer Relationship Management Metrics Are Important
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Purchasing a CRM solution is one thing and drilling down to the most important metrics is another. Most businesses do not leverage the full power of a CRM solution and do not know which metrics to track. If your sales teams are not entering accurate data into the CRM, the metrics and corresponding insights willContinue reading
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7 Ways CRM Software Helps You Manage Tasks and Workflow
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According to a study, 94% of business professionals prefer one platform over multiple independent ones for workflow management. Maintaining key information in one location allows prioritization of work and focus on the tasks that need immediate attention. Customer Relationship Management (CRM) may help you save time and money by removing superfluous stages in your workflowContinue reading
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So, You Think You Need a New CRM?
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Is your customer data all over the place? Is it challenging to find the record of what an old client specified in a customized order? Is your sales team spending more time filing reports and less time nurturing leads? If these problems sound familiar, then your business is in need of a CRM or CustomerContinue reading
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Customer Lifecycle Management: CLM (A How-To Guide)
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A business, whether big or small, isn’t just about selling the product or service. It also entails encouraging the customers to keep coming back and even advocate your brand to others. That’s how you can ensure business growth. However, after making a sale, often in meeting the sales, marketing, finance, and production KPIs, we forgetContinue reading
